A look at how we think — diagnosing what each brand actually needs, then building the strategy to get there. Some brands we've advised; others we've operated in-house. Brands are anonymized; every figure is real.
Details anonymized at our clients' and partners' preference. Specific brands shared on request.
An established premium footwear brand wanted to scale aggressively — without falling into the trap of pouring money into paid media and watching efficiency and margin collapse. We built the growth forecast and the spend strategy to hit their targets, beat plan in year one, and grew revenue from $7.4M to $13.5M in two years while blended efficiency stayed strong.
An established premium footwear brand with healthy demand but no financial model tying ad spend to its growth ambitions.
Leadership wanted to scale meaningfully but was wary of the classic trap — spending harder and watching efficiency and margin erode. Paid media was being run by an agency with no P&L-level plan guiding how much to invest, or when.
A founder-led brand with an exceptional organic following was running too efficiently — a 15.9 MER meant it was starving its own growth. We reframed the goal from protecting efficiency to maximizing absolute profit, and built the plan to get there: scaling spend from ~$860K to $2.4M to grow the business from $13.7M to over $20M, while still finishing at a highly profitable 8.4 MER.
A founder-led hair brand with a huge organic social presence and loyal demand — doing $13.7M at a remarkable 15.9 MER.
But that sky-high efficiency was a symptom, not a trophy: the brand was dramatically under-invested in paid media, leaving substantial growth and absolute profit on the table. The founder wanted to grow but feared that spending more would ruin her efficiency.
A 70-year-old heritage menswear brand needed to grow its ecommerce channel and fix its profitability at the same time. Leading the channel in-house, we grew revenue +26% — nearly double the US ecommerce market — while transforming the P&L: improving direct margin +68% and EBITDA +158% through disciplined spend, less discounting, and bringing costly functions in-house.
A beloved 70-year-old heritage menswear brand with a valuable name but an underperforming, unprofitable ecommerce operation.
Growth had stalled, the channel leaned heavily on discounting, and marketing spend wasn't tied to profitability. The mandate: grow the top line and make ecommerce actually make money.
Start with a Profit-First Growth Diagnostic — we'll show you exactly where your growth is, and isn't, making money.
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