We run paid media and performance creative for premium beauty, wellness, and fashion brands — engineered around your margins, not just your revenue.
Too many brands scale ad spend before their margins make sense.
Most agencies optimize for spend and top-line ROAS while your contribution margin quietly erodes. We're operators who've managed P&Ls — so we optimize for the number that actually decides whether growth is worth it: profit.
We're former DTC operators who've built and scaled premium brands from the inside — managing unit economics, cash flow, and creative, not just ad accounts. An agency should be measured by the same outcomes as your internal team: smarter spend, healthier margins, sustainable growth.
Unit economics, breakeven CAC, and margin-protecting targets come before we touch spend — so every dollar is invested with intention.
Deep focus on premium beauty, wellness, and fashion — high-AOV brands where creative excellence and brand equity actually matter.
No junior hand-offs. You get operator-level thinking and disciplined execution across Meta, Google, and emerging channels.
Not a menu of services. A single, senior-led engagement where media, creative, and financial rigor work as one system. The financial layer is the method, not an add-on — it's what separates profitable scale from expensive growth.
Meta & Google strategy, structure, and testing built around margin-protecting targets — scaling spend without outrunning your economics.
Premium, on-brand creative and UGC engineered to win auctions and lower CAC — without diluting the equity you've built.
Unit economics, breakeven CAC, contribution-margin targets, and profitability by channel and SKU — the discipline most agencies never touch.
A focused engagement that shows you exactly where your growth is — and isn't — making money, plus a clear plan to fix it. The fastest way to see how we think before any retainer conversation.
$2,500 · fixed scope, one-time engagement
Request your diagnosticRepresentative engagements. Every result is shown with context — spend level, timeframe, and the margin behind the growth.
Wanted to scale aggressively without eroding efficiency. We built the growth forecast and the spend strategy to hit it — and delivered 10%+ above plan in year one. Revenue grew from $7.4M to $13.5M in two years while blended efficiency stayed strong.
A brand with a huge organic following was running too efficiently — a 15.9 MER meant it was starving its own growth. We built the plan to trade some efficiency for absolute profit: scaling spend from ~$860K to $2.4M to grow from $13.7M to over $20M — while holding a highly profitable 8.4 MER.
Stepped in to lead ecommerce for a 70-year-old heritage brand and ran a full profitability turnaround — cutting wasted spend and discounting while growing the top line. Revenue rose +26% (vs +14% for US ecommerce) as margin and EBITDA transformed.
We do our best work with a narrow set of brands — and we'd rather tell you upfront if you're not one of them.
Three categories where premium positioning, creative quality, and margin discipline all decide the outcome.
Strongest fit: high-AOV DTC ($100+) doing roughly $3M–$30M in revenue, with real brand equity to protect.
Tell us about your brand and where you're trying to get to. We'll come back within one business day — and if we're not the right fit, we'll tell you.
